Your goal, ultimately, is sales, which could may come from . . .

  • Generating leads at the show that you convert to sales.
  • Signing new distributors based on contacts or meetings at the show.
  • Creating partnerships based on contacts or meetings at the show that result in sales.
  • Generating interest from press and analysts that generate sales leads that result in sales.

Most trade shows give you the opportunity to rent a badge scanner. Do it. It’s a real timesaver, and for those shows that provide them, attendees will expect that you will have one because it saves them time, too.

Enter all your leads into your CRM system and track them. Linking sales to earlier efforts, even if it the impact was indirect, is much easier in a smaller company, and it’s absolutely critical.

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