Market impact for CEOs and management teams


Trade shows – #4 – Do we need a booth?

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Do we really need a booth? What alternatives have we considered?

Usually you’ll be presented with a recommendation to exhibit in a booth. However, there are many alternatives, and depending on the your company and your […]

Trade shows – #3 – What is the true cost?

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We don’t know of any organization that has ever taken the time to measure the true cost of attending a trade show.  Some do figure in the cost of travel.  Large organizations have an events […]

Trade shows – #2 – Is this the right tradeshow?

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In most industries there are a few major global trade shows. In mobile, for example, CTIA (35,000 attendees and 1,100 exhibitors) is the major show for the Americas, Mobile World Congress (90,000 attendees and 2,200 […]

Trade shows – #1 – What´s our goal?

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For early-stage and growth-stage companies, attending your industry’s major trade show can be a smart move, but if you’re not careful, you can also blow a lot of time and money with little actual business […]

10 questions every CEO should ask to maximize the ROI of trade shows

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What started out as a short blog post following larger engagements working with CEOs on trade shows in Las Vegas, Dublin, Berlin, Vienna, Marseille, and elsewhere, turned in to a 20+ page brief: “10 questions […]