Market impact for CEOs and management teams
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Trade shows – #7 – How does it fit into the marketing plan?

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One of the worst reasons for an early-stage or growth-stage company to attend a trade show is because . . .

 “Our competitors will be there.”“Everybody goes to this show.”“It’s the biggest show of the year.”

Those, in and of themselves, should not be the basis for deciding whether you should commit […]

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