Market impact for CEOs and management teams

Trade shows – #6 – How to make the most of it?

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You should promote your planned appearance, including your booth location and any presentations you’ll be giving, to your existing customers and prospects, as well as to other who will be attending that you’d like to meet. Do this through your social media, newsletters, sites, blog posts, advertising, direct mail, and […]

Trade shows – #5 – How will we track results?

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Your goal, ultimately, is sales, which could may come from . . .

Generating leads at the show that you convert to sales.Signing new distributors based on contacts or meetings at the show.Creating partnerships based on contacts or meetings at the show that result in sales.Generating interest from press and analysts […]

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