Market impact for CEOs and management teams
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Trade shows – #3 – What is the true cost?

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We don’t know of any organization that has ever taken the time to measure the true cost of attending a trade show.  Some do figure in the cost of travel.  Large organizations have an events staff and budget, and since their presence at major shows is often similar from year […]

Trade shows – #2 – Is this the right tradeshow?

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In most industries there are a few major global trade shows. In mobile, for example, CTIA (35,000 attendees and 1,100 exhibitors) is the major show for the Americas, Mobile World Congress (90,000 attendees and 2,200 exhibitors) is the major show for Europe, and CommunicAsia (55,000 attendees) is the major show […]

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