Market impact for CEOs and management teams
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Trade shows – #1 – What´s our goal?

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For early-stage and growth-stage companies, attending your industry’s major trade show can be a smart move, but if you’re not careful, you can also blow a lot of time and money with little actual business to show for it.

These ten questions will help you figure out the right approach for […]

10 questions every CEO should ask to maximize the ROI of trade shows

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What started out as a short blog post following larger engagements working with CEOs on trade shows in Las Vegas, Dublin, Berlin, Vienna, Marseille, and elsewhere, turned in to a 20+ page brief: “10 questions every CEO should ask to maximize the ROI of  trade shows.”  You can download the […]

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